Now, more than ever, responsible, sustainable travel is vital in bringing cultures back together and supporting those communities that depend on tourism. Research shows that travellers want to take meaningful trips with a positive impact – they just don't always know how. That's why at Booking.com, we aim to make sustainable travel easier for everyone.
As a leader in travel, we believe it is our responsibility, and that of our industry, to help make sure this planet, its people, wildlife and habitats are able to thrive now and long into the future. So we're working with our partners to provide a wider array of sustainable experiences, to give customers more sustainable choices when they travel. We're also looking at the footprint of our operations, how we can reduce it and explore new ways to make our operations more efficient.
The world is changing and so is our industry. But what hasn't changed is our commitment to preserving a world worth experiencing. We believe now is the time to embrace change and use this moment to make it possible for millions of people worldwide to travel more sustainably. We know this will take time, collaboration and a concerted effort. It is a journey. One that has already begun.