Sustainability in tourism:
challenges, opportunities
and the role of Booking.com

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Sustainable Travel Insights

In 2022, we surveyed 30,000 travellers from 32 countries about sustainable travel, this is what we learned:

71%

want to make more effort in the next year to travel more sustainably 

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53%

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are more determined to make sustainable travel choices when they travel now than a year ago

38%

actively look for information about the sustainability efforts of a property before they book

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78%

intend to stay in a sustainable property at least once in the coming year

46%

have stayed in a sustainable accommodation at least once over the past year

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25%

would be willing to pay more for travel activities to ensure they are giving back to local communities

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A study by EY Parthenon, OC&C Strategy Consultants and Booking.com found that travel accommodation accounts for 264 million metric tonnes of CO2-equivalent direct and controllable emissions – roughly 10% of the total annual emissions of the tourism sector. To achieve net zero by 2050, the sector will need to invest €768 billion. However, there are a large number of potential emission reduction options that are cost-positive or profitable for accommodation owners.

Decarbonising Accommodations