Sustainable Travel Insights
In 2023, we surveyed 33,000 travellers from 35 countries about sustainable travel, this is what we learned:
76%
want to make more effort in the next year to travel more sustainably
43%
are willing to pay more for an accommodation with a sustainability certification
74%
believe we must act now and make more sustainable choices to protect the planet for future generations
80%
say that sustainability in travel is important to them
53%
say that recent news about climate change has influenced them to make more sustainable travel choices
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75%
seek authentic experiences that are representative of the local culture
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A study by EY Parthenon, OC&C Strategy Consultants and Booking.com found that travel accommodation accounts for 264 million metric tonnes of CO2-equivalent direct and controllable emissions – roughly 10% of the total annual emissions of the tourism sector. To achieve net zero by 2050, the sector will need to invest €768 billion. However, there are a large number of potential emission reduction options that are cost-positive or profitable for accommodation owners.