In 2017, we took our destination support to another level, with the creation of the Booking Booster accelerator programme. Over the course of three intense weeks, sustainable tourism startups receive coaching, mentorship and the chance to pitch for a share of €2 million in grant funding. Since its inception, the Booking Booster has helped 45 different organisations scale up and provided over €10 million in funding.
To give back to the places that have given us so much, we created an employee volunteer programme that empowers our workforce to support destinations during business hours. Since the programme began in 2014, over 172,000 work hours have been donated, by almost 6,000 employees, across more than 2,100 sustainability projects worldwide – from designing complex funding models to simply cleaning up after events.